St James, part of the Berkeley Group, has launched a new collection of parkside homes set within the green landscape of White City Living in London’s W12.
A world class social, cultural and educational destination
Parkside residents will find themselves surrounded by world-class retail, entertainment, education, culture and commerce, with Westfield London – Europe’s largest retail destination – on the doorstep, which is now home to the second branch of Harrods, the world’s leading luxury department store.
In addition, White City Living is located within 30-minutes of four of London’s top five universities including University College London, London School of Economics and Imperial College London, which is currently developing a new 23-acre campus and innovation hub adjacent to the scheme. Families are also well catered for, with the prestigious Notting Hill Prep School and St Paul’s Girls School located close-by, while Eton College and Harrow School can be reached within 40 minutes.
Positioned moments from Holland Park, Notting Hill and Kensington, White City Living is home to more than 2,300 new homes alongside 60,000 sq ft of mixed-use commercial space and eight acres of open green landscaping, including the Exhibition Park which is a new five-acre public park.
Residents enjoy outstanding transport connections to London and beyond. White City and Wood Lane Underground stations provide quick and easy access to key London hotspots including West End, Bond Street and Mayfair in less than 15 minutes.
At home in nature
Aptly named Parkside, the new apartments overlook the Central Gardens and offer some of the best views of this new neighbourhood, located within eight acres of open green landscaping, including magnolia gardens and serene waterscapes.
Designed by internationally renowned architects Patel Taylor, Parkside’s elevated views face to the west, whilst the verdant gardens below epitomise the passing seasons.
With a landscape designed by Murdoch Wickham, White City Living’s extensive green spaces mean the new Parkside apartments are enveloped by nature. Residents can enjoy a network of water gardens and landscaping features, with all apartments featuring outside space in the form of balconies or terraces.
Enhancing biodiversity and giving life to a spectacular landscape is key to St James’ regeneration vision; so far more than 6,400 native trees have been hand-selected along with a wide variety of native planting, which will provide valuable habitats for a range of wildlife.
The landscape is almost entirely car-free to encourage a pedestrian approach and aims to deliver a greener environment. Electric car charging points are provided to all parking spaces, alongside an on-site car sharing club and secure cycle parking.
A seamless experience
Parkside includes suites, one, two- and three-bedroom apartments that are ideally suited to owner-occupiers looking to take advantage of all the area has to offer; including access to Imperial College London’s largest campus, Westfield London and outstanding transport connections.
Catering perfectly for modern life, residents enjoy access to White City Living’s unrivalled private facilities which will be newly opened at the beginning of 2021. A state-of-the-art Home Club occupies more than 20,000 sq ft across two buildings. The Home Club is a multifunctional space to work, meet, socialise, relax, and keep fit. Residents also have access to two individually designed private lounges that provide a perfect place to work during the day or relax in the evening and a 24-hour concierge.
Touch-free access technology is incorporated throughout all residents’ facilities. This innovative technology removes the need for residents to touch door handles or press lift buttons and switches, from the moment they arrive at White City Living.
Mandy Wong, Head of International Residential at JLL in Hong Kong said, “The UK housing market has been generating high interest from buyers in Hong Kong, with investors recognising its resilience even amid pressure from uncertainties following Brexit and Covid-19. A rising trend in remote working has led to growing demand from affluent young families for a flexible work-leisure space that has both access to nature and convenient technologies. Parkside embodies all of these features on top of having excellent transport connections and fantastic growth potential in its surroundings, making it a prime location for those who are looking to ride the tide of the transforming real estate landscape in the UK and make an ideal long-term investment.”
